Letter from the Chairman/CEO

King Ifeanyi OruruoI exude so much passion for change in Nigeria that once an investor stopped me in the middle of a presentation and asked me if I was an activist or a business man and I told him what I am about to tell you.

"L.I.V.E.N is both an activist position and a capitalist proposition because great enterprises change the social landscape while creating untold wealth. We are rooted in sound economic principals and a deep understanding that without socio-economic considerations a business may prosper today but has no future. Business at its best is an entrepreneurial attempt to close the gap between the ideal and the status quo. L.I.V.E.N is about change yet L.I.V.E.N is about business because business is about needs".

As Nigeria grows it leaves untapped countless opportunities to reap the rewards of enterprise by investing in advanced goods and services delivery.

The Nigerian market place is flooded with sub-standard products and sub par services in our industries of focus: Hospitality, Real Estate, Health Care, Agriculture, Transportation, Media and Education.

These industries are also extremely lucrative. No one can question the importance or income potential inherent in offering successful solutions to the needs in these industries.

These are important fields for both their economic and social impact. Yet they remain untapped because in Nigeria, trade is the way and for good reason.

The key reason for the dominance of trade is the cost of capital and the lack of a partnership culture both of which aid the economies of scales necessary for most of these sectors. Trade is turnover intensive, faster to profit and is the most effective way to deal with bank interests of over 20% (the average lending rate in Nigeria today).

Yet LIVEN is Not About Trade It is About Industry. It is about capitalising on the neglect and delapidation of sectors to create the businesses of the future. It is not the easy way but it is the best way. Great for the social development of Nigeria and incredibly lucrative for our partners and co-investors.

We are about ideals and not the status quo. We are fully aware of present conditions and take them into full consideration however, we understand that the present is a forgone result of past events and we focus on the future which we can very much control.

 

Nigeria needs new businesses, quantam leaps from the status quo that reach deep into the arena of ideal, while taking into account the perculiar nature of present day Nigeria, the social aspirations of its people and the classic standards of a global economy.

The greatest economic returns can now be gained by developing industrial grade enterprises that utilise economies of scale, innovative solutions and long term investments to transform the Nigerian market place with needed goods and services.

At LIVEN Capital we have chosen a stragetic set of industries within which we know we can offer the most value to partners and investors while dramatically improving the lives of Nigerians.

Welcome to our dreams. To it we commite 25hours a day 8 days a week 32 days a month. When you partner with us success is guaranteed by our willingness to commit a living sacrifice to the actualization of every venture. We work smart and hard taking nothing for granted and leaving no detail unattended.

Forget everything you have ever heard about doing business in Nigeria. At LIVEN we offer a } Visionary approach to enterprise, } Excellence in delivery, } Candor, Integrity and a full assurance of open honest business relations from day 1.

We are commited to building and maintaining long term relationships with all partners, investor and affiliates.

Join us and reap the rewards of visionary enterprise.

Humbly at your service

King Ifeanyi Oruruo

(C.E.O) L.I.V.E.N